the CTV (Connected TV) market

The Connected TV (CTV) market refers to televisions that are connected to the internet, allowing users to stream content from services like Netflix, Hulu, and YouTube. This market has grown rapidly as more people shift away from traditional cable subscriptions in favor of online streaming. Advertisers are increasingly focusing on CTV because it offers targeted advertising based on viewers’ preferences and behaviors. As a result, CTV has become a significant platform for digital advertising, blending traditional television and online media to reach audiences effectively. Its growth reflects changing viewing habits and the expanding landscape of digital content.