OTT (Over-the-Top Media)

Over-the-top (OTT) media refers to content delivered directly to viewers via the internet, bypassing traditional broadcast, cable, or satellite TV services. Examples include streaming platforms like Netflix, Hulu, and Amazon Prime, which allow users to watch movies, TV shows, and other video content on various devices such as smartphones, tablets, smart TVs, and computers. OTT services typically operate on a subscription or ad-supported model, offering on-demand access with greater control over viewing choices. This technology has transformed how audiences consume media, providing flexible, personalized, and internet-focused entertainment options outside conventional broadcasting channels.