Image for User Interface/User Experience (UI/UX)

User Interface/User Experience (UI/UX)

UI/UX refers to how people interact with a product or service. User Interface (UI) is the visual and interactive design—buttons, menus, layout—that users see and click. User Experience (UX) is the overall feeling and ease of use—how intuitive, efficient, and satisfying the product is. Good UI/UX ensures that a product is both attractive and simple to navigate, making users feel comfortable and confident while achieving their goals seamlessly. Think of UI as the look and feel, and UX as the overall experience and effectiveness.