media consumption trends

Media consumption trends refer to how people access and engage with information and entertainment. In recent years, there has been a significant shift towards digital platforms such as streaming services, social media, and podcasts. This shift reflects a preference for on-demand content, mobile accessibility, and personalized experiences. Traditional media, like television and newspapers, are declining as viewers seek diverse, interactive, and easily shareable content online. Additionally, audiences are increasingly valuing authenticity and immediacy, leading to the rise of user-generated content and real-time news updates. Overall, media consumption is becoming more fragmented and tailored to individual preferences.