Cross-Media Consumption

Cross-media consumption refers to the way people access and engage with content across multiple platforms and devices, such as watching a TV show, then reading related articles online, and sharing clips on social media. It reflects a seamless, interconnected experience where consumers move between different media forms—like TV, internet, mobile apps, and print—to consume, interact with, and share content. This behavior enhances engagement and allows audiences to personalize their media experience, often blurring the lines between traditional and digital content consumption.