CTV Advertising

Connected TV (CTV) advertising refers to ads shown on internet-enabled TVs, such as smart TVs, streaming devices, or apps like Netflix and Hulu. Unlike traditional TV ads, CTV ads can be targeted based on viewer data, behaviors, and preferences, allowing for more personalized campaigns. Advertisers can measure engagement and effectiveness more accurately, making campaigns more efficient. This form of advertising blends the reach of TV with the precision of digital marketing, providing brands with opportunities to connect with audiences in a more relevant and impactful way through streaming content.