Connected TV

Connected TV (CTV) refers to televisions that are internet-enabled, allowing for streaming of online content. Unlike traditional TVs, CTVs can access apps and platforms such as Netflix, Hulu, or YouTube directly on the screen. This integration connects viewers to a wide variety of digital media, offering personalized and on-demand viewing experiences. CTV includes smart TVs and devices like Roku, Apple TV, or Chromecast. It bridges traditional television and internet services, providing more flexibility, targeted advertising, and interactive content, making TV watching more versatile and tailored to individual preferences.