Non-human traffic

Non-human traffic refers to online activity generated by automated systems rather than real people. This includes bots that perform tasks like scraping content, generating fake clicks or interactions, or mimicking human behavior for malicious purposes such as spreading spam, manipulating analytics, or conducting cyberattacks. While some automated traffic is harmless and used for legitimate functions, excessive or malicious non-human traffic can distort website data, impact user experience, and pose security risks. Recognizing and filtering out this traffic is essential for accurate analytics, website performance, and security management.