Push vs Pull Marketing

Push marketing involves actively promoting products directly to retailers or channels, encouraging them to stock and sell your product, like salespeople visiting stores. Pull marketing, on the other hand, aims to attract customers to request or seek out your product through advertising and brand building, creating demand that pulls products through the distribution channel. Essentially, push is about pushing products toward customers, while pull is about attracting customers to seek out your product. Both strategies can be used together to maximize market reach and sales effectiveness.