eCRM (electronic Customer Relationship Management)

Electronic Customer Relationship Management (eCRM) refers to the use of digital tools and technologies to manage and improve a company’s interactions with customers. It involves collecting and analyzing customer data from various online channels, such as social media, email, and websites, to understand their preferences and behaviors. This information helps businesses personalize their marketing efforts, enhance customer service, and build stronger relationships. Ultimately, eCRM aims to increase customer satisfaction and loyalty, enabling companies to better meet the needs of their customers in a digital landscape.