eCRM

eCRM, or electronic Customer Relationship Management, is a digital approach businesses use to manage and improve their interactions with customers. It involves using online tools and data to understand customer preferences, personalize communication, and build stronger relationships. By analyzing customer behaviors and history via email, websites, or social media, companies can offer targeted services, enhance customer satisfaction, and foster loyalty. Essentially, eCRM helps businesses connect efficiently with customers through digital channels, making interactions more relevant and improving overall customer experience.