E-Commerce Strategy

E-commerce strategy refers to the planning and execution of online business activities to drive sales and grow a brand. It includes choosing the right platforms to sell products, optimizing the website for user experience, implementing digital marketing techniques like SEO and social media, and analyzing customer data to improve offerings. Essentially, it’s about leveraging digital tools to reach customers effectively, providing a seamless shopping experience, and enhancing customer engagement to build loyalty and increase revenue in the competitive online marketplace.