Web Strategy

Web strategy refers to the planning and execution of online activities to achieve specific goals using the internet. It involves understanding a target audience, defining objectives, and selecting appropriate tools like websites, social media, and digital marketing. The goal is to effectively engage users, improve online presence, and drive desired actions, such as sales or sign-ups. A well-crafted web strategy aligns with an organization's overall mission and helps maximize its online impact, ensuring communication, branding, and user experience are cohesive and effective.