Web Analytics

Web analytics is the process of collecting and analyzing data about how people interact with a website. In digital marketing, this means tracking metrics like visitor numbers, page views, and user behavior to understand what attracts and engages an audience. By examining this data, businesses can make informed decisions to improve their website, tailor their marketing strategies, and enhance user experience. Ultimately, web analytics helps organizations measure success, identify trends, and optimize their online presence to achieve better results and connect more effectively with customers.