Avinash Kaushik

Avinash Kaushik is a renowned digital marketing expert, author, and speaker, recognized for his work in the field of web analytics and data-driven marketing. He is the co-founder of a digital marketing consultancy and serves as the Analytics Advocate at Google. Kaushik is well-known for his books, including "Web Analytics 2.0," which provide insights into how businesses can leverage data to improve online performance and decision-making. He emphasizes the importance of understanding user behavior and using analytics to enhance marketing strategies, making him a respected authority in optimizing digital experiences.