Web metrics

Web metrics refer to the measurement and analysis of data related to website performance and user behavior. This includes tracking how many visitors come to a site, how long they stay, which pages they visit, and how they interact with the content. Understanding these metrics helps businesses and website owners gain insights into their audience, improve user experience, and measure the effectiveness of their online marketing efforts. Common tools for gathering web metrics include Google Analytics and other analytics software, which provide valuable reports to inform strategy and decision-making.