Web Traffic

Web traffic refers to the volume of data sent and received by visitors to a website. It measures how many people are visiting a site, the pages they view, and how long they stay. This information helps website owners understand their audience, assess the site's performance, and improve user experience. Tools like Google Analytics track this traffic, providing insights into user behavior, popular content, and overall engagement. High web traffic generally indicates a successful site, but it is important to analyze the quality of that traffic to ensure it leads to desired outcomes, like sales or subscriptions.