Tag management systems

Tag Management Systems (TMS) are tools that help website owners manage and control the small code snippets, called tags, used to collect data, track user behavior, and analyze website performance. Instead of adding or updating these tags directly in the website’s code, a TMS provides a centralized dashboard to easily manage them. This streamlines updates, reduces errors, and improves website speed. Overall, a TMS simplifies the process of handling multiple tracking tools, making it easier to implement and maintain data collection without constant developer intervention.