campaign measurement

Campaign measurement refers to the process of assessing how well a marketing or advertising campaign performs. It involves collecting and analyzing data to understand the impact of the campaign on audience engagement, sales, or brand awareness. Key metrics can include reach, click-through rates, conversions, and return on investment (ROI). By evaluating these results, businesses can determine what strategies worked, what didn’t, and how to improve future campaigns. Essentially, it's about understanding the effectiveness of marketing efforts to make informed decisions moving forward.