Marketing Accountability Standards Board

The accountability-standards-board">Marketing Accountability Standards Board (MASB) is an organization that focuses on enhancing the accountability and effectiveness of marketing practices. It brings together professionals from various sectors to develop standardized methods for measuring marketing performance and its impact on business results. By establishing clear metrics and guidelines, MASB aims to improve transparency, ensuring that marketing efforts are aligned with overall business goals. This helps companies better understand the value of their marketing investments, ultimately leading to more informed decision-making and resource allocation.