The Digital Analytics Association

The Digital Analytics Association (DAA) is a professional organization focused on promoting and advancing the field of digital analytics. It provides resources, training, and networking opportunities for professionals who analyze digital data, helping them improve their skills and knowledge. The DAA aims to foster best practices in collecting and interpreting online data, which is crucial for businesses in making informed decisions. By connecting experts and offering certifications, the association supports the growth of digital analytics as an essential discipline in today’s data-driven world.