Omniture (Adobe)

Omniture, now part of Adobe Analytics, is a digital marketing tool that helps businesses understand how visitors interact with their websites and online content. It collects data on page views, clicks, conversions, and user behaviors to provide insights into customer interests and trends. By analyzing this information, companies can optimize their websites, improve user experience, and make more informed marketing decisions. Essentially, Omniture acts as a sophisticated thermometer for digital engagement, enabling businesses to measure and enhance their online performance effectively.