Jim Sterne (American author and consultant)

Jim Sterne is an American author and consultant known for his expertise in digital marketing and analytics. He focuses on helping businesses understand and improve their online presence through data analysis and user behavior insights. As a pioneer in the field of web analytics, Sterne has written several influential books and has been a frequent speaker at industry conferences. His work emphasizes the importance of measuring online performance to drive better marketing strategies and enhance customer experiences in the digital age.