Jim Sterne (author and consultant)

Jim Sterne is an expert in digital marketing and analytics, known for his work in helping organizations understand how online activities influence business results. As an author and consultant, he specializes in measuring and improving digital marketing efforts, particularly through data analysis and web analytics. He has played a key role in developing industry standards and education around online measurement, making complex concepts accessible to marketers and business leaders. Sterne’s insights help companies optimize their digital strategies to better connect with customers and achieve their goals.