Customer Satisfaction Measurement

Customer Satisfaction Measurement is the process of assessing how well a company's products or services meet customer expectations. It usually involves gathering feedback through surveys, reviews, or ratings to understand customer experiences and satisfaction levels. Businesses use this information to identify strengths and areas for improvement, aiming to enhance the overall customer experience. High customer satisfaction often leads to repeat business, positive word-of-mouth, and increased loyalty, which are vital for a company's success. Ultimately, it helps businesses make informed decisions to better serve their customers.