Cross-selling and upselling

Cross-selling and upselling are sales techniques used to enhance customer service and increase sales. Cross-selling involves suggesting related products or services to complement a customer's original purchase, like recommending a phone case when someone buys a smartphone. Upselling, on the other hand, encourages customers to purchase a more expensive version or an upgrade of a product they’re already considering, such as suggesting a premium model of a laptop. Both strategies aim to improve customer satisfaction by offering more value while also driving additional revenue for the business.