
NPS Benchmarks
NPS (Net Promoter Score) benchmarks are standards used to evaluate how well a company is performing in customer loyalty. The score is based on asking customers how likely they are to recommend the company's product or service. The benchmarks categorize scores as Promoters (loyal enthusiasts), Passives, or Detractors (unsatisfied customers). Benchmarks help compare a company's score to industry averages or competitors, providing insight into its reputation and customer satisfaction levels. Generally, higher NPS scores indicate healthier customer relationships and can predict growth potential.