The Customer Perspective

The customer perspective refers to how clients view and experience a product or service. It encompasses their needs, preferences, opinions, and feelings about what they purchase. Understanding this perspective helps businesses improve offerings, enhance satisfaction, and build loyalty. By appreciating what matters to customers—like quality, price, and service—companies can tailor their approaches to create better, more meaningful experiences, ultimately leading to stronger relationships and business success. In essence, it’s about seeing things from the customer's point of view to meet their expectations effectively.