The Customer Journey

The customer journey is the process a person goes through from first learning about a product or service to making a purchase and beyond. It includes stages like becoming aware of a need, researching options, considering different choices, deciding to buy, and then using and evaluating the product. Understanding this journey helps businesses improve interactions at each step, making the experience smoother and more satisfying, which encourages loyalty and positive word-of-mouth. Overall, it maps out how customers experience and engage with a brand, enabling companies to better meet their needs.