The American Customer Satisfaction Index (ACSI)

The American Customer Satisfaction Index (ACSI) is a nationwide survey that measures how satisfied customers are with various companies and industries in the U.S. It collects feedback on products, services, and overall experiences, then calculates scores that reflect customers’ perceptions and loyalty. These scores help businesses understand what they’re doing well or where they need improvement. The ACSI provides valuable insights for consumers making purchasing decisions and for companies aiming to enhance customer satisfaction and loyalty. It’s a trusted tool for tracking performance and guiding business strategies over time.