Voice of the Customer

Voice of the Customer (VoC) refers to the feedback and insights gathered from customers regarding their needs, preferences, and experiences with a product or service. It encompasses their opinions, expectations, and desires, which can be collected through surveys, interviews, or social media. Understanding VoC helps businesses identify areas for improvement, enhance customer satisfaction, and tailor offerings to better meet consumer demands, ultimately leading to stronger customer relationships and increased loyalty. Essentially, it’s about listening to customers to create better products and services that align with their expectations.