Kano’s methodology

Kano's methodology is a framework used to understand customer satisfaction and product features. It categorizes features into five types: basic needs (must-haves), performance needs (the better, the happier), excitement needs (delightful extras), indifferent needs (unimportant), and reverse needs (less is more). By identifying which features fall into these categories, businesses can prioritize product development and enhance customer satisfaction. This approach helps ensure that products meet customer expectations while also delivering surprises that can delight them, ultimately fostering loyalty and improving overall success in the market.