Customer Advisory Boards

A Customer Advisory Board (CAB) is a collaborative group composed of key customers who provide valuable feedback and insights to a company. They regularly meet with company leaders to share their experiences, preferences, and ideas for improvement. This helps the company better understand customer needs, build stronger relationships, and develop products or services that truly meet market demands. Essentially, a CAB acts as a strategic partnership, ensuring customer voices influence business decisions and fostering mutual growth and innovation.