VoC (Voice of Customer)

Voice of Customer (VoC) refers to the process of capturing customer feedback and insights about their experiences, needs, and preferences regarding a product or service. This information helps businesses understand what customers value, identify areas for improvement, and enhance overall satisfaction. Methods to gather VoC data include surveys, interviews, social media comments, and reviews. By listening to customers, companies can make informed decisions that align with their expectations, ultimately leading to better products, increased loyalty, and improved business performance.