QFD (Quality Function Deployment)

Quality Function Deployment (QFD) is a structured approach used by organizations to ensure that customer needs and preferences are clearly understood and integrated into the design and development of products or services. It involves creating a visual tool, often called a "house of quality," which maps customer requirements against technical specifications. This helps teams prioritize features and make informed decisions during development, leading to products that better satisfy customer expectations. In essence, QFD bridges the gap between what customers want and what the company delivers.