The Quality Function Deployment (QFD)

Quality Function Deployment (QFD) is a structured approach used to turn customer needs and desires into specific design and production requirements. It involves gathering input from customers, identifying their preferences, and translating those into technical specifications for a product or service. This ensures that what gets built aligns closely with what customers want, leading to higher satisfaction. QFD often uses tools like a "house of quality" matrix to organize information and facilitate collaboration among teams, ensuring that everyone is on the same page in delivering a quality product or service that meets customer expectations.