J.D. Power and Associates (now known as J.D. Power)

J.D. Power, originally known as J.D. Power and Associates, is a global marketing information services company known for conducting consumer surveys and research across various industries. They measure customer satisfaction, product quality, and buyer behavior, providing insights that help companies improve their products and services. J.D. Power's annual ratings and awards are widely recognized in sectors like automotive, insurance, and telecommunications, influencing consumer choices. Their data is highly valued for its reliability, often shaping marketing strategies and enhancing overall customer experience in different markets.