J.D. Power Automotive Performance, Execution and Layout (APEAL) Study

The J.D. Power Automotive Performance, Execution and Layout (APEAL) Study is an annual survey that measures how satisfied new vehicle owners are with their cars after 90 days of ownership. It evaluates aspects like driving experience, comfort, features, quality, and overall enjoyment. The study compares different vehicle makes and models, helping consumers understand which cars offer the best satisfaction and how well they meet owners’ expectations. By highlighting strengths and weaknesses, the APEAL Study assists buyers in making informed decisions based on real-owner experiences.