Consumer Decision-Making Process

The consumer decision-making process involves five key steps: 1. **Problem Recognition**: Realizing a need or desire, like wanting a new phone. 2. **Information Search**: Looking for options, such as researching brands online or asking friends. 3. **Evaluation of Alternatives**: Comparing different products based on criteria like price and features. 4. **Purchase Decision**: Choosing a product and making the buy. 5. **Post-Purchase Evaluation**: Reflecting on the purchase experience, which can influence future decisions. This process helps consumers make informed choices, balancing their needs with available options.