J.D. Power

J.D. Power is a global marketing information services company known for its consumer insights and analytics. Founded in 1968, it conducts surveys to gauge customer satisfaction across various industries like automotive, telecommunications, and finance. Their ratings and awards are widely respected and influence consumer choices and company practices. Businesses use J.D. Power's research to improve products and services by understanding customer experiences and preferences. The organization's findings help consumers make informed decisions by providing reliable information about product quality and service excellence.