Society for Consumer Psychology

The Society for Consumer Psychology (SCP) is a professional organization that focuses on the study of how consumers think, feel, and behave when making purchasing decisions. Its members, who include psychologists, marketers, and academics, share research and insights to better understand consumer behavior. The SCP promotes knowledge in this field through conferences, publications, and networking opportunities, aiming to improve marketing practices and enhance consumer experiences. Ultimately, it seeks to bridge the gap between psychological research and real-world applications in marketing and business.