Association for Consumer Research

The Association for Consumer Research (ACR) is a professional organization focused on advancing the study of consumer behavior. It brings together researchers, scholars, and practitioners interested in understanding how people make choices, perceive products, and interact with brands. ACR organizes conferences, publishes journals, and fosters collaboration among members to share insights and findings in the field. By promoting research and discussion, ACR helps improve marketing strategies and contributes to better consumer experiences. Essentially, it serves as a platform for those passionate about exploring what drives consumer decisions.