The Consumer Culture Theory Conference

The Consumer Culture Theory (CCT) Conference is a gathering of researchers, academics, and practitioners who explore the social and cultural aspects of consumer behavior. It focuses on understanding how people perceive, use, and relate to products and brands in their lives. Participants discuss various topics, such as identity, community influence, and sustainability, sharing insights that highlight the connections between consumption and cultural practices. The conference aims to advance knowledge in the field and encourage innovative thinking on how consumer choices impact society and the environment.