Russell Belk

Russell Belk is a renowned scholar in marketing and consumer behavior, well known for his work on how people view possessions and material goods. He explores how possessions shape identity, social relationships, and emotions, emphasizing that items are more than just objects—they hold meaning and significance. His research helps us understand why people buy, keep, or value certain things, revealing the psychological and cultural roles of materialism in everyday life. Overall, Belk's work sheds light on the deep connection between consumers and their possessions, highlighting how consumption influences personal and social identity.