The Journal of Consumer Research

The Journal of Consumer Research is an academic publication that focuses on understanding how consumers think, feel, and behave when making purchasing decisions. It features studies and articles that explore various aspects of consumer behavior, including psychology, marketing, and cultural influences. Researchers, marketers, and academics use this journal to share findings that can help businesses better meet consumer needs and improve their marketing strategies. Overall, it contributes to our understanding of the complex relationship between consumers and the products they buy.