Sheena Iyengar

Sheena Iyengar is a renowned psychologist and researcher who studies how people make choices. Her work often explores how the number and variety of options influence decision-making and satisfaction. Iyengar's research shows that having too many choices can sometimes make it harder to decide and can lead to regret. She has conducted many experiments across cultures and industries to understand these effects. Her insights help businesses design better options for consumers and improve our understanding of human behavior when faced with choices. She is a professor at Columbia Business School and has authored influential books on decision-making.