Gallup Organization

The Gallup Organization is a global analytics and advice firm known for its public opinion polling and research. Founded by George Gallup in the 1930s, it measures attitudes and behaviors on various topics, including politics, economics, and employee engagement. Gallup conducts surveys to gather data that helps organizations understand public sentiment and improve decision-making. Their research is widely used by businesses, governments, and non-profits to assess performance and enhance strategies. The organization is also recognized for the Gallup Poll, a key source of information on public opinion trends.