Louis Harris

Louis Harris was a prominent American pollster and social researcher known for his influential role in shaping public opinion research in the 20th century. He founded Harris Interactive, a pioneering market research and polling firm that conducted extensive surveys on social, political, and economic issues. His work helped businesses, media, and policymakers understand public sentiment and trends. Harris was particularly recognized for his innovative approaches to survey methodology and his ability to translate complex data into accessible insights, making significant contributions to the fields of market research and political polling.