American Association for Public Opinion Research

The American Association for Public Opinion Research (AAPOR) is a professional organization that supports researchers who study public opinion, surveys, and data collection methods. It promotes high standards for accuracy, transparency, and ethics in survey research. AAPOR provides resources, training, and guidelines to improve the quality of opinion research, helping ensure that survey results are reliable and trustworthy. Its members include experts from academia, government, and private sectors who work together to advance the science of public opinion measurement and better inform policy and public understanding.