American Association for Public Opinion Research (AAPOR)

The American Association for Public Opinion Research (AAPOR) is a professional organization that focuses on the research and practice of public opinion polling and survey methodology. Founded in 1947, AAPOR aims to promote excellence in the study of public opinion and enhance the quality of survey research. It provides resources, guidelines, and training for researchers, businesses, and policymakers to ensure accuracy and transparency in polling methods. AAPOR also fosters communication and collaboration among those involved in public opinion research, helping to uphold ethical standards and improve understanding of public sentiment on various issues.